This project was GMC’s contest to win a pair of Whistler-Blackcomb lift tickets. Users would have to submit a story of an adventure, experience, or moment they have had with their GMC vehicle.

I was tasked to create an accompanying logo for the contest as well as the layout for the contest submission page.

Creating an icon that brings the immediate recognition with the GMC brand was a key factor in the creation process. With that in mind, I wanted to have a social aspect of telling a story together with the lockup. Which brings together an icon of speech and the GMC lockup within.